Press

The handbag label, which was founded in 2014 by Egypt-based sisters Aya and Mounaz Abdelraouf, quickly stood out in the sea of all-minimal brands that took over the contemporary market in the last few years. The Abdelraouf sisters took the bolder, more maximalist route, drawing inspiration from their own heritage and designing structured totes featuring elaborate brass work — which also gives them the chance to work with artisans in their home country.   Given the statement-making nature of the bags, celebrity attention came quickly with Beyoncé and Cardi B among the biggest fans, as well as key stockists like...

OKHTEIN and Imaan Hamam at the Fashion Trust Arabia Awards.