Press

Today, Farfetch.com cuts the ribbon and launches two special collections from Reemami and Okhtein, winners of the 2016 DDFC/Vogue Arabia Fashion Prize. As part of the Fashion Prize winners’ package, both brands gained support from the retail giant Farfetch, including a retail opportunity, which comes into fruition today. The award-winning regional designers follow in the footsteps of 2015 winners Hussein Bazaza and Hind Matar. In the global e-commerce limelight are the Egyptian sisters Aya and Mounaz Abdelraouf of luxury accessories brand Okhtein. The sister act aptly named their capsule Spring collection ‘Nomadic Citizen.’ Okhtein seeks inspiration from Eastern silhouettes, Old Cairo’s architecture and mosque walls. The result?...

The Jordanian Royal Family touched down in the UK to attend 18-year-old Princess Salma's graduation from Royal Military Academy Sandhurst. Their Majesties King Abdullah II, Queen Rania, Crown Prince Hussein and Princess Iman attended the ceremony as a family to cheer her on. Per usual, Queen Rania was styled to perfection, giving us all a lesson in winter dressing with elegance. She's more often than not spotted wearing something from a Middle Eastern designer, but this time her look is full-on from the region - including a very traditional Saudi design. Queen Rania styled a white, detailed 'farwa' (AKA sheepskin coat)...

A growing force of conscious fashion, Egyptian brand Okhtein launches a whole new look. "This direction is a new era for okhtein", states Mounaz Abdel Raouf of the fun, versatile, and even blinged-out silhouettes of bags being introduced in Pre- and Spring 2020. "we're adapting to new trends - like using plexiglass - but making it our own", she says, adding that shapes and materials include leather and brass with plating in purple, rose gold, blue, and metallics. The collection is a nod to disco and celebrates a night that turns into day. 'When Aya and I started Okhtein in...